Brand voice
Communication sequence
Every piece of content should move through this arc. Each step connects to one of the five traits. The trait is doing the work at that moment in the sequence.
01
Truth →
Relational →
02
Insight →
Proven →
03
Action →
Principled →
04
Follow-through →
Generous →
05
Belief →
Whole →
Multimedia
Visual direction
Good Life Stories
Event testimonials
Event and stage video
Training and coaching
Social and lo-fi video
Technical standards
How we write
How to use editorial guide
Voice and tone
Decision principles
Headlines and display text
Writing about Brian Buffini
Member testimonials
Email conventions
Social media conventions
Brand voice
Communication sequence
Every piece of content should move through this arc. Each step connects to one of the five traits. The trait is doing the work at that moment in the sequence.
01
Truth →
Relational →
02
Insight →
Proven →
03
Action →
Principled →
04
Follow-through →
Generous →
05
Belief →
Whole →
Contact Us
Brand voice
Communication sequence
Every piece of content should move through this arc. Each step connects to one of the five traits. The trait is doing the work at that moment in the sequence.
01
Truth →
Relational →
02
Insight →
Proven →
03
Action →
Principled →
04
Follow-through →
Generous →
05
Belief →
Whole →