Photography
Inspirational
Inspirational photography highlights real moments of progress and confidence using Member and select stock imagery. It should feel grounded and believable, showing that success is achievable through consistent effort and the right system.
General guidelines
Photography
- Capture candid, genuine expressions
- Show subjects in action, not posing unless shooting for a portrait
- Keep subjects natural and approachable
- Use soft, natural lighting
- Keep backgrounds clean or blurred to keep the focus on the subject
- Frame for vertical and horizontal use
- Mix tight and wide shots for connection and context
- Maintain consistent color grading
- Ensure accurate representation and secure consent
Stock images
- Choose believable imagery that doesn’t feel overtly “stock”
- Portray subjects as real and confident
- Show people in action
- Use diverse, inclusive subjects
- Keep focus on the moment, not the camera
- Prioritize natural lighting
- Use clean compositions with intentional space
- Focus on emotion and experience over features
Conceptual / Composite
- Keep scale and perspective realistic
- Aim for imaginative but believable results
- Blend elements cleanly, use uniform high-quality detail
- Execute effects intentionally
- Maintain a polished, editorial-style finish
Members
Member persona (stock)
Member personas (stock/AI)
- People in action
- Lifestyle
Conceptual/Composite
- Ad campaigns
- Event themes
