Photography

Product

Product photography presents Buffini offerings clearly and accurately, including both packaging and digital interfaces. Images should emphasize usability and real-world application, and feel clean, well-lit, and straightforward.

General guidelines

Manufactured products

  • Use consistent lighting (soft or dramatic) with defined color temperature
  • Standardize backgrounds and surfaces
  • Follow clear composition and framing rules with intentional spacing
  • Capture consistent angles (front, 45°, top-down, etc.)
  • Include detail shots to show quality and texture
  • Ensure accurate color and controlled saturation
  • Use minimal, purposeful props
  • Apply consistent editing and retouching
  • Follow defined file specs and naming conventions

Manufactured products examples

Image of secondary brand logo

General guidelines

Digital products

  • Avoid outdated devices; use consistent device styles or “grey” mockups
  • Keep UI sharp, aligned, and unpixelated
  • Use clean, minimal, or branded backgrounds
  • Maintain consistent lighting across images
  • Control depth of field to highlight the product
  • Use soft, realistic shadows for depth

Digital products examples

Image of secondary brand logo