Visual identity
Logo usage
Our logo
Use only Buffini Blue, or white if against a dark background.
The Buffini logo is the core identifier of the brand and should be used consistently to maintain recognition and trust.
The Buffini logo represents over 30 years of trusted coaching and relationship-based principles. It communicates clarity, confidence, and professionalism, and should be used consistently to maintain brand trust and build recognition.
General guidelines
Use the full Buffini logo as provided
Do not alter, redraw, or recreate the logo, or use in any other color other than Buffini Blue, white, or in limited situations, black.
Ensure sufficient contrast
Ensure strong contrast between text and background at all times.
Use approved color versions only
Use the correct version based on the background color. Place the logo on backgrounds that keep it clearly visible and legible.
Logo reversed on a dark background
Use only Buffini Blue or white when on a dark background for the logo.
Download the logo package
Positioning
The Buffini logo should be placed consistently and intentionally to reinforce recognition and stability across materials. It should feel anchored and unobtrusive, supporting the content rather than competing with it. The logo serves as a signature, not a focal point. Consistent placement creates a predictable rhythm, making the brand easier to recognize and trust.
General guidelines
Maintain consistent placement
Keep the logo in a predictable position to reinforce recognition.
Align with layout structure
Position the logo in alignment with margins and grid systems for a clean, organized appearance. Use balanced proportions.
Align cap height or baseline of logotype to margins
If that placement is not practical, maintain a clear sense of structure and alignment within the overall layout.
Letter
Logo in the upper corners is the preferred placement.
Vertical
Center the logo when appropriate. An example would be a vertical branded wayfinding signage.
Horizontal banner
At maximum size, the logo above still maintains its minimum clear space.
Square
Partnership logo lockups
When displaying with a partner logo, separate with a hairline, and use at least the minimum clearspace between the hairline and the logo.
Make both logos fully white when reversed so that neither stands out from the other.
Clear space/minimum size
Clear space around the Buffini logo ensures it remains legible, distinct, and visually respected across all applications. This space acts as a buffer, preventing surrounding elements from crowding or competing with the logo.
Minimum clear space equals 1/2 of the height of logomark.
Minimum clear space
Please use generous clearspace around the logo when possible. Minimum clear space for the logo is one half the height/width of the logo mark. The logo mark is in most cases the same height/width as the page margin.
Minimum size
Print: .75 inches length @300 ppiWeb: 72px width
Misuse
Don’t alter the logo in any way. Consistent and correct use of the Buffini logo is essential to maintaining a clear and trustworthy brand presence. Misuse of the logo weakens brand cohesion.
Incorrect usage
Don’t use the wordmark without the icon.
Don’t use transparency.
Don’t change the color.
Don’t rotate or flip.
Don’t crop off any portion of the logo.
Don’t distort.
