FREE
A coach on your commute
Two weekly shows, free webinars, and 30 years of content, at no cost and without a membership requirement.
The shows
Reference
Design examples library
These examples demonstrate how the system comes together in real applications, providing clear direction for consistent execution.
Homepage example
Office solutions
Events
Success Stories
Resources
About
Our coaching members earn $354,000 a year.
That's the average.
Work by Referral coaching, refined over 30 years. Our Members stay nine years because it keeps working.
Book a consultation
“This is a community unlike any other. Not just in terms of referrals, but support and in all aspects of life.”
Carol Foderick
Member since 2016
4 million +
Professionals coached
47 countries
Embracing Work by Referral
30 years
Of impacting and improving lives
The Work by Referral system
The industry sells tools.
We build foundations.
You've bought the software, the leads, the courses. Growth was the promise every time. Hustle is what you got instead. That's a foundation problem, not a tooling problem. Coaching fixes that.
01
Know who to work
Sort your database into the people who will refer you, and stop spending Tuesdays on the ones who never will.
02
Show up on purpose
A rhythm of calls, notes, and pop-bys you can keep in a busy week, not a burst you abandon in March.
03
Compound it
Every quarter your referral base gets bigger. Not your ad spend, not your hours, not your anxiety.
Referrals are the foundation.
We coach the whole business built on top of it to enable you to live the life you want it to fund.
Business Operations & Systems
Sales & Lead Conversion
Performance & Productivity
Wealth Building & Financial Health
Team Leadership & Culture
What Buffini Offers
We get results through coaching.
You choose how you'd like to be coached.
Four ways to get the support you need, from free resources to your whole team.
Daily Guidance
A coach in your pocket
Ask Buffini is an Al coach trained on the Buffini methodology. It knows your database and it knows what should happen next, so you can ask it who to call and what to say. Thirty years of coaching, any hour you need it.
Ask Buffini
A Dedicated Coach
Will TylerBuffini Coach since 2015
A coach for your business
A dedicated Buffini coach who knows your real estate business, holds you to the plan, and helps you break through the ceiling you keep hitting.
One2One Coaching
For Team Leaders and Brokers
A coach for your leadership
Coaching for you on leading: recruiting, retention, and building a culture that produces. Or bring Buffini coaching to everyone in your office.
Leadership Coaching
Office solutions
Our Coaches
Meet the coaches who make an impact.
Our coaches show up across all of it: on the shows, inside Ask Buffini, and on your calls. They are the foundation under every one of these.
Meet our coaches
Success stories
Real Members. Real Results.
Real people, real numbers, real businesses built by Working by Referral, backed by a coach.
16 million in sales last year
From bust to boom
Watch their story
Todd and Danielle Brown
Member’s since 2019
See more success stories
Featured events
Where the referral network gets real.
Buffini events are built to be worked, not watched. Here's what's coming up:
The Turn
February 11-12, 2027 • San Diego
This isn’t two days away from your business. It’s two days spent building it. Bring your real pipeline, your real goals, and your real team problems. You’ll work through all of it, on paper, with people who’ve already solved it
Register
Buffini CoachingLIVE
May 2-5, 2027Las Vegas/Virtual
A live, free mid-year check-in where Brian Buffini compares his predictions to what's actually happening in the market, then helps you recalibrate for the months ahead.
Register
Leadership Conference
May 2-5, 2027 • San Diego
Two days in San Diego with Brian Buffini and leadership voices from outside real estate, built for leaders ready to build a stronger team and a stronger business.
Register
Free from Buffini
Not ready to talk to anyone?Start for free.
Two weekly shows, free webinars, and 30 years of content. No cost, no membership, no card. The same coaching our members pay for. A coach in your ears.
The Brian Buffini Show
Three decades of business and life lessons, every week.
Explore episodes
The Agent-First CEO Podcast
Running your real estate business like the business it is.
Explore episodes
Watch
Listen
Download
Explore all free resources
Explore agent insights, tools, guides, weekly podcast and more
Explore Resources
Oh, by the way...
We're never too busy for any of your referrals. If you know someone who would benefit from Buffini coaching, please send them our way.
Submit a referral
Product landing page example
Products
Events
About Us
365-day business system.
Clear daily actions
Built in accountability
Momentum you can sustain
Synched with the natural selling seasons of the market
Ultimate year in real estate
Learn how it works
Referral Maker CORE
The easiest way to startThe Ultimate Year in Real Estate
Get Started
Generate 85% of your annual leads in 180 days.
Debbie Smith
Buffini Member since 2021
Products
Events
About Us
Referral Maker CORE
The easiest way to startThe Ultimate Year in Real Estate
Get Started
Generate 85% of your annual leads in 180 days.
Debbie Smith
Buffini Member since 2021
365-day business system.
Clear daily actions
Built in accountability
Momentum you can sustain
Synched with the natural selling seasons of the market
Ultimate year in real estate
Learn how it works
Referral Maker CORE includes
RMS - Referral Management System
Activates your CRM. Learn More
Done-for-you digital marketing
Professionally made and ready to send. Learn More
Resource Library
Videos, scripts, presentations, dialogues and more. Learn More
CORE Training
3 short videos to get you on the right path. Learn More
Proven system
+1
Extra closing per month
More production without the cold calls.
85%
of your annual leads in 180 days
Fill the pipeline fast
128K
More earnings per year
Real income growth, year-over-year
30%
more time off
A business that fits your life
Agents just like you have already done this
The Buffini method really does work. It’s long-term thinking.
Debbie SmithBuffini Member since 2021
Watch how
Buffini super-charged my income by giving me a system.
Frank AtlasBuffini Member since 2022
Watch how
Simple, practical, and proven. It changed the way I do business.
Amy HendersonBuffini Member since 2024
Watch how
Referral Maker CORE
Price per month:
The Ultimate Year in Real Estate
Referral Management System
The Ultimate Year in Real Estate
CORE training
Resources
Monthly vs. yearly prices
Get Started
Explore different membership levels
Referral Maker
Referral Maker CORE
Referral Maker PRO
Coaching
One2One Coaching
Leadership Coaching
Group Coaching
Monthly vs. yearly prices
Bring the system to your entire team
Call 1-800-945-3485 x2 or Talk to Someone.
Frequently Asked Questions
+ What is The Blitz?
+ I already have a CRM. Why do I need the RMS?
+ What’s included in a CORE membership?
+ How does this help me get more leads?
+ Do I need any prior Buffini experience?
+ Can I upgrade to other memberships later?
Email example
Hi Debbie,
Most agents don’t have a motivation problem, they have a consistency problem.
Referral Maker CORE gives you a simple weekly structure so you always know what to do next, and actually follow through.
Referral Maker CORE
The easiest way to startYour Ultimate Year in Real Estate
Hi Debbie,
Most agents don’t have a motivation problem, they have a consistency problem.
Referral Maker CORE gives you a simple weekly structure so you always know what to do next, and actually follow through. With built-in access to The Blitz, you’ll generate leads while staying consistent in your day-to-day.
No guesswork. No overcomplicating. Just a system that keeps you moving.
Join for $99/mo
See how it works
Stay consistent. Get results.
Work by Referral. Live the Good Life!
Buffini
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Referral Maker CORE
The easiest way to startThe Ultimate Year in Real Estate
Digital Productsomposites
Digital ad example
The easiest way to startThe Ultimate Year in Real Estate
Referral Maker CORE
The easiest way to startThe Ultimate Year in Real Estate
Referral Maker CORE
Get started
Get started
Event landing page example
Digital Productsomposites
Event materials examples
Stage graphics
Name badge
Studio signage
Flyer
Digital Productsomposites
Members area example
Digital Productsomposites
