Multimedia
Visual direction
Every video we produce is a direct expression of the brand. The format changes. The standard doesn’t.
General guidelines
The Member is the hero
Buffini is the guide. That dynamic should be visible in every frame: who we put on camera, how we frame them, and what we ask them to say.
Clarity over production value
A well-lit interview with clean audio will always outperform a visually complex shot that loses the message.
Real over rehearsed
Images should support the message and be easy to understand at a glance.
Format serves the platform
Expressions should feel subtle and genuine, not overly enthusiastic or forced.
Good Life Story
A Good Life Story and a social clip are not the same thing and should not look the same. Each format has its own standard.
Transitions and animated logos
Use color for transitions
Use blocks of brand color to create quick, clean transitions between segments.
Motion
Motion should feel smooth, natural, and intentional. Transitions and effects should have subtle weight and personality, adding energy without distracting from the message.
Animated logo
The animated logo should feel like the Buffini brand coming to life, not a special effect. Motion should be smooth, simple, and well timed.
Sliding color
Using sliding color transitions.
