Multimedia
01 Good Life Stories
Good Life Stories are our highest-expression video format. They follow a real Buffini Member from a moment of struggle or plateau through the work they did and the life they built on the other side. The goal is simple: Show that the system works, and make the next person watching believe they can do it too. These are produced, location-based shoots. We go to the Member. Their home, their office, their life. That environment is part of the story.
General guidelines
Tone and approach
Warm, specific, and grounded in real outcomes. Let the Member tell their story in their own words. The coach may appear, but the Member is always the hero. Buffini is the guide in the background, not the centerpiece.
Production
Shoot on location. Use natural light as the foundation, supplemented with professional lighting to achieve a clean, high-end finish. Capture a sit-down interview as the narrative anchor, with B-roll of the Member’s daily life, work, and environment supporting it. B-roll should feel lived-in and specific, not generic lifestyle footage.
Structure
Every Good Life Story should move through this arc: where they were, what they did, where they are now. The 5 Circles of life should be present in the telling, not just business results.
Branding
Use current logo lockups and animations in opens and closes. Ensure any lower thirds, titles, or graphic elements follow brand standards for typography and color.
Example
16px
16px
32px margin
Figtree SemiBold
Figtree regular
