Photography
Corporate
Formal, public-facing contexts such as headshots, leadership imagery, and PR materials should convey professionalism, credibility, and confidence while remaining approachable. Clean, composed imagery ensures the brand is represented with clarity, consistency, and authority.
General guidelines
Authentic
- Use authentic, editorial-quality imagery with minimal advertising
- Capture natural, story-driven moments
- Keep branding subtle and non-intrusive
- Avoid distracting logos or patterns; keep environments clean
- Allow space for layout; keep compositions simple
- Always secure model releases
Portraits/Headshots
- Standardize backgrounds
- Use shallow depth of field to keep focus on the subject
- Avoid harsh shadows and stylization
- Keep editing minimal
- Update every 18–24 months
- Maintain a business casual, approachable feel. Avoid ties.
Office
- Show real workspaces and collaboration, not empty rooms
- Capture authentic, unstaged moments
- Keep spaces clean, tidy, and free of distractions
- Use bright, natural lighting with minimal shadows
- Use only approved exterior photos
Portraits/Headshots
Action shot
Community/Industry events
Speakers bureau / Guest speakers
Corporate office
